Johanna Preston

Shoe designer

We were struggling with finding the time to do Instagram and how to target it and really make it work for us.

So I joined the Signature Style Strategy program which was absolutely fantastic, especially as Joanna goes right into digging deep into who your client base is, how to talk to that client base, and the simple but very important things about how you talk to people on Instagram and social media.

I found the technical part of the program really, really useful because I was just absolutely stuck and stumped with things like Instagram Stories. But now I have a sense of how to put a good story together for Instagram stories. I also found the hashtag workshop really useful.

I liked that there were lots of simple little tricks and how to actually navigate the system which I just never had the time to do before.

I would highly recommend this program. It's been fantastic!

@PrestonZly

Julie Goodwin

Couture designer & tailor

‘In every session I've gone, yeah, all right, now I get it! I have done the brand review a number of times over the years from all different angles and I do have an advertising background so I'm no stranger to that. But during this program, I reached a new level of understanding the importance of remembering who I am and what I'm doing in my business: In every action I take in the business, including my social media. I could not think of a better thing to do with my time or my money than put it into this program for all sorts of reasons. For me this was brilliant. And I actually would highly recommend it!’

@juliegoodwincouture

Belinda Allison

Fashion designer

‘Joanna has given me great advice and encouragement on growing my email list, improving my socials and generally lifting my marketing game. Before working Joanna I had no marketing strategy and my customer engagement on social media was haphazard at best. I now have a marketing strategy, a larger email list, and a much more engaged following.’

@chasingspringtime

Kara Baker

Couture designer

‘In late August/early October 2020 Joanna worked with me to create a live online showing of my new ready-to-wear summer collection High Spirits. Normally an IRL event, we had to think of a new way of presenting the work due to the pandemic lock down. We brainstormed ideas, I found Joanna's input to be invaluable. We held two successful online events and the feedback was that they were very much enjoyed. We not only met the sales goal but we exceeded it many times over. Joanna was the producer and her attention to detail was flawless. Nothing went wrong during either of the collection previews and clients who spend their working days on Zoom commented how polished each event was. I highly recommend Joanna for her creative ideas and digital nous’

@karabakercouture

Estelle Michaelides

Fashion Designer, Illustrator, Stylist & Creator

‘I’m a Melbourne based designer and launched my recent collection with an online event. Having Joanna work with me to make this event come to life was invaluable and so rewarding. I particularly appreciated her attention to ensuring all my clients were regularly informed with varied details of the event from the lead up to the event and following. Her care, thoughtfulness and professionalism was deeply appreciated and needed! Thank you, Joanna!’

@mitvestelle

Airdrie Makim

Fashion designer

‘I had been feeling totally uninspired with my instagram and wanted to rejig things - I needed to know how I could make it work better for me. Joanna's Instagram Audit was exactly what I needed! Brilliant advice, delivered thoughtfully and comprehensively. Highly recommended!’

@joolzfashion

Anne Freeman

Designer & author

’Joanna brings a pragmatic approach to social media marketing, dispelling mystery and replacing it with a step-by-step framework. Beginning with brand identity and positioning, participants are empowered to identifying their ideal customer and, then, craft stories and content that will attract and retain them. These 'big' concepts are augmented with practical how-to knowledge and Joanna's personalised input and ideas. The groups are small allowing for cross-pollination of ideas, information and support, while allowing space to interact with Joanna. Joanna made herself available between sessions via a private Facebook group, email and DM, and her presence and support on Instagram was like having a cheerleader! Weekly challenges encourage participants outside their comfort zones, in solidarity with the rest of the group. The program is an effective way to tackle social media marketing head on while having a red-hot-hoot of a time!’

@annefreemanwrites